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Time Life Images in Google Photo Gallery - November 20th, 2008

Google has opened an online photo gallery that will feature millions of images from Life magazine’s archives that have never been seen by the public before. The Time Life Photo Archive, today’s site of the day, features medium quality photographs from as early as the 1860s.

Google Life Images

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Posted under Inspiration, Interactive, Site of the Day, photography

Nike Pro Albert Morgan

Nike has launched a new online video featuring Manchester United’s kit-man, Albert Morgan, demonstrating the power of Cristiano Ronaldo’s Nike Pro football gear.

Florette Salad suits Old Animals

Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.

Mitsubishi Lancer Sportback in Nice Shot - November 19th, 2008

Mitsubishi is promoting the Lancer Sportback in Australia with ‘Nice Shot’, a VFX-laden television commercial directed by Graeme Burfoot. A young couple pack the boot of their car from their third floor balcony, throwing everything from a ball and frisbee through to the iconic Australian ‘esky’ (plastic ice box).

Boogie board thrown from 3rd floor in Mitsubishi Lancer TV commercial

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Milk Natural Source of Comfort in Quebec - November 19th, 2008

Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of the day, Le Monde du Lait.

Monde du Lait site

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Posted under Ambient, Inspiration, Interactive, Print, Site of the Day, TV Ads

Whittakers Batch Roasting in New Zealand - November 19th, 2008

Whittakers, a chocolate and nut company in New Zealand, used a TV commercial in 2007 to introduce the concept of “batch roasting”. The TV ad plays on the similarity between the word “batch” and the New Zealand term, “bach”, meaning small holiday house. Young women and men roast chocolate beans in a burning house, enjoying the flavours of the resulting molten chocolate.

Whittakers Batch Roast TV ad

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XBox Singing Lips Take On Me - November 18th, 2008

Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?

Singing Lips in XBOX 360 TV commercial

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Greenpeace Pebble in Shoes - November 18th, 2008

Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s life, it is often said.

Greenpeace Woman's Shoe with Pebble

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Posted under Inspiration, Print

Motrin Feel the Pain - November 18th, 2008

Motrin, a McNeil Consumer Healthcare pain relief product, is feeling the pain after an overwhelming consumer backlash to a video posted online. The video at the centre of the backlash targeted women who carry their children, suggesting they would benefit from the pain relief provided by Motrin. Unfortunately the tone of the video was more critical of the behaviour of mothers than sympathetic to their experience of back pain. This is a response that should have been picked up in focus groups.

Motrin Tired and Crazy screenshot

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Toyota Hilux Coconuts - November 18th, 2008

Toyota takes the “unbreakable” concept to new heights with “Coconuts”, a television commercial placing the Hilux utility vehicle in a Pacific island context.

Toyota Hilux Coconuts TV ad

The spot, which takes its inspiration from the cult film ‘The Gods Must Be Crazy’, contrasts the differences between Utopian life and modern day life as we have come to know it and encourages the viewer to feel a sense of nostalgia for the simplicity of human instinct.

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