Latest ArticleGoogle has opened an online photo gallery that will feature millions of images from Life magazine’s archives that have never been seen by the public before. The Time Life Photo Archive, today’s site of the day, features medium quality photographs from as early as the 1860s.
Posted under Inspiration, Interactive, Site of the Day, photography
Nike has launched a new online video featuring Manchester United’s kit-man, Albert Morgan, demonstrating the power of Cristiano Ronaldo’s Nike Pro football gear.
Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.
Mitsubishi is promoting the Lancer Sportback in Australia with ‘Nice Shot’, a VFX-laden television commercial directed by Graeme Burfoot. A young couple pack the boot of their car from their third floor balcony, throwing everything from a ball and frisbee through to the iconic Australian ‘esky’ (plastic ice box).
Posted under Inspiration, TV Ads
Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of the day, Le Monde du Lait.
Posted under Ambient, Inspiration, Interactive, Print, Site of the Day, TV Ads
Whittakers, a chocolate and nut company in New Zealand, used a TV commercial in 2007 to introduce the concept of “batch roasting”. The TV ad plays on the similarity between the word “batch” and the New Zealand term, “bach”, meaning small holiday house. Young women and men roast chocolate beans in a burning house, enjoying the flavours of the resulting molten chocolate.
Posted under Inspiration, TV Ads
Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?
Posted under Inspiration, TV Ads
Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s life, it is often said.
Posted under Inspiration, Print
Motrin, a McNeil Consumer Healthcare pain relief product, is feeling the pain after an overwhelming consumer backlash to a video posted online. The video at the centre of the backlash targeted women who carry their children, suggesting they would benefit from the pain relief provided by Motrin. Unfortunately the tone of the video was more critical of the behaviour of mothers than sympathetic to their experience of back pain. This is a response that should have been picked up in focus groups.
Posted under Inspiration, Print, TV Ads
Toyota takes the “unbreakable” concept to new heights with “Coconuts”, a television commercial placing the Hilux utility vehicle in a Pacific island context.
The spot, which takes its inspiration from the cult film ‘The Gods Must Be Crazy’, contrasts the differences between Utopian life and modern day life as we have come to know it and encourages the viewer to feel a sense of nostalgia for the simplicity of human instinct.
Posted under Inspiration, TV Ads
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