Tank Driver promotes Pangea Day
Pangea Day is being promoted with “Tank Driver”, an inside perspective on the Tiananmen Square protest of June 1989 in Beijing. “Inside every tank there is a human being.”
On June 5, 1989, a lone protester stood in front of a line of tanks on the Avenue of Eternal Peace, attempting to stop them from advancing on the crowds of protesters in the Square. This was only a day after troops had shot and killed hundreds of protesters.
Click on the image below to play the video in YouTube
Credits
The Tank Driver spot was developed at Johannes Leonardo, New York, an agency started by Jan Jacobs and Leo Premutico, with agency producer Matthew Mattingly. Production team was The Glue Society via Radical Media.
Pangea Day
The Pangea Day concept was developed in 2006 by documentary filmmaker Jehane Noujaim when she won the TED (Technology Education Design) Prize. Jehane wished to use film to bring the world together. Pangea Day, on May 10, will feature a 4-hour program of films, music and speakers promoting peace and world harmony, centred in Cairo, Kigali, London, Los Angeles, Mumbai and Rio de Janeiro, broadcast live across the world through the internet, television, digital cinemas and mobile phones.
‘Tank Driver’ was shown at the TED conference held in Monterey recently.
Posted in Inspiration, TV Ads
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