Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.
Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of [...]
Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s [...]
Motrin, a McNeil Consumer Healthcare pain relief product, is feeling the pain after an overwhelming consumer backlash to a video posted online. The video at the centre of the backlash targeted women who carry their children, suggesting they would benefit from the pain relief provided by Motrin. Unfortunately the tone of the video was more [...]
The Cancer Council Victoria commissioned an unusual press advertisement in Australia, with a black mole printed over one of the ‘grab marks’ in the margin at the bottom of the page. The text read, “If your mole starts to feel like this see a doctor. If a flat mole becomes raised, get it checked.” [...]
La Gondola Veneziana Restaurant in Shanghai promoted their use of Angel Hair pasta with two series of print advertisements in which young ‘angelic’ children grieve over the recent loss of their hair. Angel hair pasta (Capelli d’angelo) is a very thin variety of capellini, similar to spaghetti.
The most recent series, Angelo and Maria, launched in [...]
Sony Australia presents the “Perfect Sound” with “Tuning Fork”, a print advertisement for Sony EX Headphones. The advertisement was one of 17 Caxtons for Excellence in Newspaper Advertising awarded earlier this month.
From 0 to 100 in 7.3 seconds. That’s the tag line used in these three print advertisements for the Peugeot 207rc from Euro RSCG in Chile. About-to-be accelerated animals (cat, rabbit and pigeon) are presented here and in most advertising review sites with just the Peugeot Chile web site address attached.
Lenor Fabric Softener is presented as the friend of colour in this print advertisement from Poland, featuring window boxes of flowers and clothes.
Heinz presents Hot Ketchup as the way to heat up your food in this campaign from Belgium, playing on the double meanings of hot (levels of spice and temperature). It’s a break from the earlier scorched approach (see below the credits) but does it really warm the viewer towards the product? How would you retain [...]
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